Deutsch Family National Meeting
When Deutsch Family Wines and Spirits approached us to create a full immersive experience for their 2017 National Meeting. Using sports themes of teamwork, perseverance and dedication we wrapped the entire main wing of the convention center. Starting with a massive archway, welcoming all of the guests to the meeting, then having a relaxing lounge area with branded pillows of some of the main wine and spirts brands that Deutsch owns and inspirational quotes from famous athletes. For the registration area we wrapped the main supporting column for larger than life immersive experience.
We also created breakout rooms for the major wines. For premium wines, we created little immersive nooks for each wine maker to tell the story of their wine without distraction. For Josh wine, we recreated the essence of the garage that the maker started bottling the wine. We also created picture frames for the accolades, that the wine got, creating museum-like immersive experience. For yellowtail we created a "Yellow Tail Family Fued" with a stage, podium for the participants to play the game. For this room, we also created an interactive powerpoint game for the host to use and to engage the participants.
