Katrina DeForte

Plant-Based Toolkit

As wellness and nutrition becomes even more top of mind for the shopper, she will seek out better-for-you plant-based foods as she shops. Working with a creative director and a copywriter, we created a a complete toolkit, showing the shopper a range of Danone’s flavorful variety of product offerings, with ingredients that taste delicious and with the health benefits of plant goodness that she seeks.

Through familiar and new product-forward visuals, ownable recipe images and playful feel-good language, this campaign will reassure shoppers that Danone’s complete range of plant-based products will deliver on both taste and nutrition she expects.