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Wet Ones
Packaging
Every year, Wet Ones has a partnership with Universal Studios, with a promotion to win a trip to Universal studios for your family.
I was tasked to integrate lovable Universal Studios animated characters onto the Wet Ones packaging, without loosing integrity of either. I decided, to keep the Wet Ones branding on the top as is, to help the shoppers find the product they trust quickly. While dedicating the bottom portion to the Universal Studios sweepstakes, using large characters to draw the attention of the shopper passing by.
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