Katrina DeForte

When Schick transitioned their Xtreme3 and Slim Twin disposable razor lines under the Skintimate brand, they approached us to create a digital presence on Amazon. The challenge was position shaving as a mini spa break from the mundane, while sill featuring the main points of difference from the competitor. 

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Using color, scent cues and language, we created a  uniform look across various products, while maintaining the individuality of each of the products.