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Beech-Nut Ads
This campaign focuses on the experience of a parent seeing their children grow.
Parents know it is vital to feed their children quality, natural food for their growth and development. I felt the best approach to express the brand vision was to use hand drawn elements and textures to communicate the natural and organic brand elements. In the first ad, I placed the product as a plant itself to show its organic nature. In the second ad, I placed the product as the element that is giving nutritional support to the growing plant.
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